Found 39 results for your keywords: author=Aaker, Davis A. -
Hal. Awal Sebelumnya 1 2

Brand leadership

1
(Aaker, David A.) (Joachimsthaler, Erich)

Marketing research 8th ed

3
(Aaker, David A.) (V. Kumar) (George S. Day)

Marketing research 6th ed

2
(Aaker, David A.) (Kumar, V.)

Brand relevance : making competitors irrelevant

1
(Aaker, David A.)

Building strong brands

2
(Aaker, David A.)

Brand relevance : Making competitors irrelevant

9
(Aaker, David)

Consumerism:search for the consumer interest 4th ed

2
(Aaker, David A.) (Day,George S)

Marketing research

1
(Aaker, David A.) (Kumar, V.) (Day, George S.)

Understanding regulatory fit

1
(Aaker, Jennifer L.) (Lee, Angela Y.)

Strategic Market Management

1
(Aaker, David A.)

Two roads to updating brand personality impresssions: trait versus evaluative inferencing

1
(Johar, Gita Venkataramani) (Sengupta, Jaideep) (Aaker, Jennifer L.)

Getting emotional about health

1
(Aaker, Jennifer L.) (Agrawal, Nidhi) (Menon, Geeta)

Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity

1
(Aaker, David A.)

When does culture matter? effects of personal knowledge on the correction of culture-based judgments

1
(Aaker, Jennifer L.) (Briley, Donnel A.)

Marketing research

1
(Aaker, David A.)

Marketing rresearch

1
(Aaker, David A.)

Marketing research 7th

1
(Aaker, David A.) (V. Kumar) (George S. Day)

Developing business strategies Davis A. Aaker

1
(Aaker, Davis A.)

Managing brand equity capitalizing on the value of a brand name David A. Aaker

1
(Aaker, David A.)

Marketing research David A. Aaker, V. Kumar, George S. Day

1
(Aaker, David A.) (Kumar, V.)
Hal. Awal Sebelumnya 1 2