Found 8 results for your keywords: author=Ailawadi, Kulsum L. -

Decomposition of the Sales Impact of Promotion-Induced Stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky,, Christian)

Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Charact…

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(Ailawadi, Kusum L.) (Harlam, Bari A.) (Cesar, Jacques) (Trounce, David)

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…

1
(Grewal, Dhruv) (Ailawadi, Kusum L.) (Ma, Yu)

Private-Label Use and Store Loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan) (Benedict E.M.)

Revenue Premium as an Outcome Measure of Brand Equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

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(Ailawadi, Kusum L.) (Harlam, Bari)

Market response to a major policy change in the marketing mix: learning from procter & gamble's v…

1
(Ailawadi, Kusum L.) (Lehmann, Donald R. Neslin, Scott A.)

Decomposition of the sales impact of promotion-induced stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)