Found 3 results for your keywords: author=Balachander, Subramanian -

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

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(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)

Monitoring the Dynamics of Brand Equity Using Store-Level Data

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(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

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(Balachander, Subramanian) (Ghose, Sanjoy)