Found 2 results for your keywords: author=Bollinger, Lynn L. -

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological …

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(Winer, Russell S.) (Pavlou, Paul A.) (Venkaratman, Vinod.) (Dimoka, Angelika) (Vo, Khoi) (Hampton, William) (Bollinger, Bryan) (Hershfield, Hal E.) (Ishihara, Masakazu)

Management of new enterprises ; a case book of problims on the establishment and operation of new…

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(Day, John S.) (Bollinger, Lynn L.)