Found 4 results for your keywords: author=Bruggen, Elisabeth C -

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate…

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(Kacker, Manish) (Bruggen, Gerrit H. van) (Lilien,, Gary L.)

More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Review…

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(Ludwig, Stephan) (Ko de Ruyter) (Friedman, Mike) (Bruggen, Elisabeth C) (Wetzels, Martin) (Pfann, Gerard)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

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(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses

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(Depecik, Baris) (Everdingen, Yvonne M. van) (Bruggen, Gerrit H. van)