Found 10 results for your keywords: author=Chatterjee, Patrali -

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

1
(Gopalakrishna, Srinath) (Chatterjee, Rabikar) (Smith, Timothy M.)

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…

1
(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Kocher, Bruno) (Hening) (Thurau, Thorsten)

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

1
(Lilien, Gary L) (Grewal, Rajdeep) (Sabnis, Gaurav) (Chatterjee, Sharmila C)

How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets

1
(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)

Retail management a strategic approach 13th ed

4
(Evans, Joel R.) (Berman, Barry) (Chatterjee, Patrali)

Journal of Marketing

1
(Grewal, Dhruv) (Ferris, Gerald R.) (Roggeveen, Anne L.) (Basuroy, Suman) (Chatterjee, Subimal) (Hennig) (Thurau, Thorsten) (Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Townsend, Claudia) (Caldieraro, Fabio) (Kocher, Bruno) (Bolander, Willy.) (Satornino, Cinthia B.) (Hughes, Douglas E.) (Haumann, Till) (Krishnan, R.) (Kao, Ling) (Jing) (Cunha Jr. Marcus) (Heathe, Timothy B.) (Kim, Junghan) (Lakshmanan, Arun.)

Reservation price as a range: an incentive-compatible measurement approach

1
(Chatterjee, Rabikar) (Wang, Tuo) (Venkantesh, R.)

Failed takeover attemps

1
(Harrison, Jeffrey S.) (Chatterjee, Sayan) (Bergh, Donald D.)

A Three-stage model of integrated marketing communications at the marketing-sales interface

1
(Smith, Timothy M.) (Gopalakrishna, Srinath) (Chatterjee, Rabikar)

Failsafe strategy: profit and grow from risks that others avoid

1
(Chatterjee, Sayan)