Found 23 results for your keywords: author=Chintagunta, Pradeep K. -
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Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior

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(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Dong, Xiaojing)

How Does Assortment Affect Grocery Store Choice?

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(Fox, Edward J.) (Briesch, Richard A.) (Chintagunta,, Pradeep K.)

A Discrete: Continuous Model for Multicategory Purchase Behavior of Households

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(Chintagunta, Pradeep K.) (Song, Inseong)

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer In…

1
(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)

The Effect of Banner Advertising on Internet Purchasing

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(Manchanda, Puneet) (Dubé,) (Pierre Jean) (Goh, Yong Khim) (Chintagunta, K. Pradeep)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

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(Chintagunta, Pradeep K.) (Dube, Jean) (Pierre)

Temporal Differences in the Role of Marketing Communication in New Product Categories

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(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bonfrer, Andre) (Chintagunta K. Pradeep) (Bell R. David)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bell R. David) (Bonfrer André) (Chintagunta K. Pradeep)

What's in A Brand Name? Assesing the Impact of Rebranding in the Hospitality Industry

1
(Dev, Chekitan S.) (Tsai, Yi) (Lin) (Chintagunta, Pradeep)

Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System

1
(Chintagunta, Pradeep K.) (Rossi, Federico)

Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets

1
(Chintagunta, Pradeep K.) (Dixit, Ashutosh)

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

The Effect of banner advertising on internet purchasing

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Dube, Jean) (Pierre) (Goh, Khim Yong)

JMR

1
(Janiszewski, Chris) (Puntoni, Stefano) (Grayson, Kent) (Laran, Juliano) (Fang, Eric) (Nelson, Leif D.) (Grinstein, Amir) (Sotgiu, Francesca) (Palmatier, Robert) (Han, Shunping) (Jung, Minah H.) (Perfecto, Hannah) (VanEpps, Eric M.) (Downs, julie S.) (Loewenstein, George) (Gurnani, Haresh) (Oza, Shweta S.) (Langhe, Bart De) (Rossi, Federico) (Putnam) (Farr, Eleanor) (Kronrod, Ann) (Bagchi, Rajesh) (Rosario, Ana Babic.) (Valck Kristine De) (Bijmolt, Tammo H. A.) (Lee, Jongkuk) (Isaac, Mathew S.) (Brough, Aaron R.) (Koukova, Nevena T.) (Bagarajan, Mahesh) (Chintagunta, Praeep K.) (Riis, Json) (Salerno, Anthony.)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

How does assortment affect grocery store choice?

1
(Chintagunta, Pradeep K.) (Briesch, Richard A.)

Quantifying the benefits of individual-level targeting in the presence of Firm strategic behavior

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Xiaojing Dong)

Assessing the economic value of distribution channels: an application to the personal computer in…

1
(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)

Temporal differences in the role of marketing communication in new product categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)
1 2 Berikutnya Hal. Akhir