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Consumer Packaged Goods in the United States: National Brands, Local Branding
1
(Dhar, Sanjay K.) (Bronnenberg, Bart J. ,) (Dubé,Jean) (Pierre)
The Shopping Momentum Effect
1
(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)
Preference Fluency in Choice
1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)
National Brands, Local Branding: Conclusions and Future Research Opportunities
1
(Dube, Jean) (Pierre) (Bronnenberg,, Bart J.) (Dhar,, Sanjay K.)
Licensing Effect in Consumer Choice
1
(Khan, Uzma) (Dhar, Ravi)
The Effect of Forced Choice on Choice
1
(Dhar Ravi) (Simonson tamar)
Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assor…
1
(Jing Xu) (Ravi Dhar) (Zixi Jiang)
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Diff…
1
(Eunice Kim Cho) (Uzma Khan) (Ravi Dhar)
Licensing effect in consumer choice
1
(Khan, Uzma) (Dhar, Ravi)
The Effect of competitive advertising interference on sales for packaged goods
1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)
The Effect of competitive advertising interference on sales for packaged goods
1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)
Deciding without resources: resource depletion and choice in context
1
(Dhar, Ravi) (Amir, On) (Pocheptsova, Anastasiya) (Baumeister, Roy F.)
Contingent response to self-customization procedures: implications for decision satisfaction and …
1
(Dhar, Ravi) (Valenzuela, Ana) (Zettelmeyer, Florian)
Consumer packaged goods in the United States: national brands, local branding
1
(Dube, Jean) (Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)
National brands, local branding: conclusions and future research opportunities
1
(Dube, Jean) (Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)
To buy or not to buy: response mode effects on consumer choice
1
(Nowlis, Stephen M.) (Dhar, Ravi)
Preferance fluency in choice
1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)
The Shopping momentum effect
1
(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)
The Effect of forced choice on choice
1
(Dhar, Ravi) (Simonson, Itamar)
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B. Penunjang
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Cases Harvard
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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