Found 6 results for your keywords: author=Fitzsimons, Gavan J. -

The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work

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(Irmak, Caglar) (Block, G. Lauren) (Fitzsimons, J. Gavan)

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained.

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(Fitzsimons, Gavan J.) (Bettman, James R.) (Cutright, Keisha M.)

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

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(Spiller, Stephen A.) (Fitzsimons, Gavan J. Lynch JR, John G. McClelland, Gary H.)

The Placebo effect in marketing: sometimes you just have to want it to work

1
(Irmak, Caglar) (Block, Laurent G.) (Fitzsimons, Gaval J.)

Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…

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(Morales, Andrea C.) (Fitzsimons, Gavan J.)

Dogs on the street, Pumas on your feet: how cues in the environment influence product evaluation …

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(Berger, Jonah) (Fitzsimons, Grainne)