Found 4 results for your keywords: author=Gopalakrishna, Srinath -

Optimal Pricing Strategies for an Automotive Aftermarket Retailer

1
(Gopalakrishna, Srinath) (Mantrala, Murali K.) (Kaul, Rajeeve) (Stam, Antonie) (Seetharaman, P. B.)

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

1
(Gopalakrishna, Srinath) (Chatterjee, Rabikar) (Smith, Timothy M.)

A Three-stage model of integrated marketing communications at the marketing-sales interface

1
(Smith, Timothy M.) (Gopalakrishna, Srinath) (Chatterjee, Rabikar)

Optimal pricing strategies for an automotive aftermarket retailer

1
(Gopalakrishna, Srinath) (Mantrala, Murali K.) (Seetharaman. P.B.) (Kaul, Rajeeve) (Stam, Antonie)