Found 36 results for your keywords: author=Grewal, Dhruv -
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Satisfaction Strength and Customer Loyalty

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(Grewal, Rajdeep) (Chandrashekaran, Murali) (Tax, Kristin Rotte, Stephen S.)

Incentive-Aligned Conjoint Analysis

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(Ding Min) (Grewal Rajdeep) (Liechty John)

Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and F…

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(Grewal, Rajdeep) (Germann, Frank) (Kang, Charles)

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

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(Grewal, Dhruv) (Roggeveen, Anne L) (Townsend, Claudia) (Krishnan, R)

Supplier-Selected Referrals

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(Lilien, Gary L) (Grewal, Rajdeep) (Hada, Mahima)

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

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(Lilien, Gary L) (Grewal, Rajdeep) (Sabnis, Gaurav) (Chatterjee, Sharmila C)

Relationship Velocity: Toward A Theory of Relationship Dynamics

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(Palmatier, Robert W) (Houston, Mark B) (Dant, Rajiv P) (Grewal Dhruv)

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…

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(Grewal, Dhruv) (Ailawadi, Kusum L.) (Ma, Yu)

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

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(Grewal, Dhruv) (Biswas, Abhijit) (Guha, Abhijit) (Bhowmick, Sandeep)

Retailing management 9th ed

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(Grewal, Dhruv) (Levy, Michael) (715 (p)) (Weitz, Barton A.)

Retailing management 11th ed

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(Grewal, Dhruv) (Levy, Michael)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

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(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context

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(Grewal, Dhruv) (Seiders, Kathleen) (Voss, Glenn B.) (Godfrey, Andrea L.)

The Role of the Institutional Environment in Marketing Channels

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(Grewal, Rajdeep) (Dharwadkar, Ravi)

Understanding Service Convenience

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(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Int…

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(Grewal, Dhruv) (Parasuraman, A.) (Voss, Glenn B.) (Baker, Julie)

Strategic Responses to New Technologies and Their Impact on Firm Performance

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(Grewal, Rajdeep) (Lee, Ruby P.)

The Role of Relational Knowledge Stores in Interfirm Partnering

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(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

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(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

How to Design an AI Marketing Strategy

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(Davenport, Thomas H.) (Grewal, Dhruv) (Guha, Abhijit)
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