Found 5 results for your keywords: author=Grohmann, Bianca -

Gender Dimensions of Brand Personality

1
(Grohmann, Bianca)

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

1
(Voss E. Kevin) (Spangenberg R. Eric) (Grohmann Bianca)

Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…

1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)

Gender dimensions of brand personality

1
(Grohmann, Bianca)

Market-focused strategic flexibility: conceptual advances and an integrative model

1
(Grohmann, Bianca) (Johnson, Jean L.) (Lee, Ruby Pui) (Wan) (Saini, Amit)