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RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

1
(Fader, S. Peter) (Hardie, G. S. Bruce) (Lee, Lok Ka)

Why You Aren’t Getting More from Your Marketing AI

1
(Hardie, Bruce G.S.) (Ascarza, Eva) (Ross, Michael)

Corporate strategy

1
(Colley, John L.) (Doyle, Jacqueline) (Hardie, Robert)

RFM and CLV: using iso-value curves for customer base analysis

1
(Fader, Peter S.) (Hardie, Bruce G.S.) (Lee, Lok Ka)
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