Found 16 results for your keywords: author=Heerde, Harald J. Van -

Winners and Losers in a Major Price War

1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

1
(Heerde, J. van Harald) (Bijmolt, H. A. Tammo)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Heerde, Harald J. Van) (Pieters G. M. Rik) (Bijmolt H. A. Tammo)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

Marketing Models and the Lucas Critique

1
(Heerde J. van Harald) (Dekimpe G. , Marnik) (Jr William P. Putsis .William)

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

1
(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)

Brand Buzz in the Echoverse

1
(Rust, Roland T.) (Heerde, Harald J. Van) (Hewett, Kelly) (Rand, William)

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Cleeren, Kathleen)

Winners and losers in a major price war

1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

Price and Advertising Effectiveness over the Business Cycle.

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Gijsenberg, Maarten J.)

Decomposing the promotional revenue bump for loyalty program members versus nonmember

1
(Heerde, Harald J. Van) (Bijmolt, Tammo H.A.)

Consumer packaged goods in the France: national brands, local branding

1
(Mela, Carl F.) (Ataman, M. Berk) (van Heerde, Harald)

New empirical generations on the determinants of price

1
(Bijmolt, Tammo H.A.) (Van Heerde, Harald J.) (Pieters, Rik G.M.)

Marketing models and the Lucas critique

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Putsis JR, William P.)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)