Found 5 results for your keywords: author=Hoeffler, Steve -

The Role of Imagination-Focused Visualization on New Product Evaluation

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(Hoeffler, Steve) (Dahl, Darren W.) (Zhao, Min)

Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

Mental simulation and preference consistency over time: the role of process- versus outcome-focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

Measuring preferences for really new products

1
(Hoeffler, Steve)

The Role of imagination-focused visualization on new product evaluation

1
(Hoeffler, Steve) (Dahl, Darren W.) (Min Zhao)