Found 3 results for your keywords: author=Houston, Michael J.

Field dependency and brand cognitive structures

1
(Ng, Sharon) (Houston, Michael J.)

Fading optimism in products: temporal changes in expectations about performance

1
(Houston, Michael J.) (Monga, Ashwani)

Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China

1
(Eckhardt, Giana M.) (Houston, Michael J.)