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Pengaruh Religio-Spiritual Insights dan Faktor-Faktor Anteseden Advertising terhadap Advertising …

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Faisal Abyan Hakim)

The Role of eWOM in Shaping Purchase Intention in the Foodservice Industry = Peran eWOM dalam Mem…

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(Yeshika Alversia (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Chiara Adristi Putrindari)

The Influence of TikTok Social Media Use on Fear (FOMO, FOBO, FODA) and Skincare Purchase Motiv…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Aliya Firdausi Noorlaksono)

Quiet Quitting in Indonesia: Why Gen Z is Disengaging Without Resigning - And What HR Can Do Abou…

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(Fanny Martdianty (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Lenny Suardi (Penguji)) (Bernice Maria Wahyudi)

The Effect of Service Quality and Customized Service on Customer Repurchase Intentions and the Mo…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Hyunjun Kim)

What Drives Purchase Behavior Under Time Pressure And Product Involvement? Examining The Role Of …

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Aisha Ardelia Putri)

The Analysis of The Factor Influencing The Boycott and Buycott Decision Making Behavior of Gen …

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(Sri Daryanti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Kayla Puteri Firmansyah)

Characteristics Of Social Media Content And Their Effects On Casual Dining Restaurants In South J…

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(Sri Daryanti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Zahran Putra Dhimukti)

Google Review Credibility: The Effects of Google Reviews on the Adoption of Restaurant Choices Am…

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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Pembimbing/Promotor)) (Aswin Dewanto Hadisumarto (Penguji)) (Nathanael Hotma Prasetya)

Analisis Faktor-faktor yang Mempengaruhi Purchase Intention Fast Food Halal Dengan Moderasi Tingk…

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(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Ahmad FaisalBaidhowi)

Influence of TikTok Live Shopping Characteristics on Impulse Purchase Intention for Food and Beve…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Anggita Prameswari)

Analisis Niat Beli Konsumen Muslim Terhadap Produk Olahraga Palsu Studi Kasus: Jabodetabek = Anal…

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(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Gavan Rizqullah Adhwa Kusumo)

The Role of Mega and Micro Influencers on Establishing Brand Engagement on Social Media : The Cas…

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(Yeshika Alversia (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Felisha Niquita Fuadillah)

The Impact Of Hoshimachi Suisei's Credibility On Buying Behavior Through Virtual Engagement = Dam…

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(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Naufal Alfayad)

Analisis Penerapan Strategi Promosi Di Industri Fintech Syariah: Studi Kasus Pada PT Qazwa Mitra …

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Muhammad Syauqi Firdaus)

Analisis Pengaruh Brand Authenticity Terhadap Brand Loyalty Pada Brand Fashion Apparel di Generas…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Febrina Jemimah T. Aritonang)

Bank Market Outlook and E-Commerce in Indonesia = Prospek Pasar Perbankan dan Promosi E-Commerce …

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(Lenny Suardi (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Fanny Martdianty (Penguji)) (Arfa Raygianto)

Analisis Pengaruh Scarcity Promotion Pada TikTok Live Streaming Shopping Terhadap Customer Purcha…

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(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Riffely Dewi Astuti (Penguji)) (Dhavina Indira Gunawan)

The Influence of Electronic Word of Mouth on TikTok for Local Skincare Purchase Intention: A Stud…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Shafira Naura Wibowo)

The Impact of Consumer Perceived CSR on Brand Loyalty in the Green Cosmetics and Beauty Industry:…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Daryanti (Penguji)) (Mochamad Ahmad)
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