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Governance value analysis and marketing strategy
3
(Ghosh, Mrinal) (John, George)
Marketing in Technology-Intensive Markets: Toward a Conceptual Framework
3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)
Understanding Institutional Designs within Marketing Value Systems
3
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)
Happiness as a societal value
1
(Judge, Timothy A.) (Kammeyer) (Mueller, John D.)
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
1
(Mentzer, John T.) (Matsuno, Ken)
A Configurational Perspective on Key Account Management
1
(Workman, John P.) (Homburg, Christian) (Jensen, Ove)
Does it take a village to raise a whistleblower?
1
(Combs, James G.) (Martin, John A.)
Better sooner than later: what triggers early CEO dismissal?
1
(Combs, James G.) (Martin, John A.)
Building Brand Community
1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
Why We Boycott: Consumer Motivations for Boycott Participation
1
(Smith, N. Craig) (Klein, Jill Gabrielle) (John, Andrew)
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
1
(Gilly, Mary C.) (Graham, John L.) (Dellande, Stephanie)
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
1
(Workman, John P.) (Im, Subin)
"Listening in" to Find and Explore New Combinations of Customer Needs
1
(Urban, Glen L.) (Hauser, John R.)
Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…
1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
1
(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transform…
1
(Sherry, John F.) (Carpenter, Gregory S.) (Gebhardt, Gary F.)
Reflections on CEO compensation
1
(Bogle, John C.)
Product costing and pricing
1
(Hughes, John S.) (Banker, Rajiv D.)
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