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Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
Why We Boycott: Consumer Motivations for Boycott Participation
1
(Smith, N. Craig) (Klein, Jill Gabrielle) (John, Andrew)
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
1
(Gilly, Mary C.) (Graham, John L.) (Dellande, Stephanie)
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
1
(Workman, John P.) (Im, Subin)
"Listening in" to Find and Explore New Combinations of Customer Needs
1
(Urban, Glen L.) (Hauser, John R.)
Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…
1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
1
(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transform…
1
(Sherry, John F.) (Carpenter, Gregory S.) (Gebhardt, Gary F.)
Reflections on CEO compensation
1
(Bogle, John C.)
Product costing and pricing
1
(Hughes, John S.) (Banker, Rajiv D.)
Are cover stories effective contrarian indicators?
2
(Arnold, Tom) (Earl, Jr., John H.) (North, David S.)
Not all deficits are created equal
1
(Tatom, John A.)
Covariance misspecification in asset allocation
1
(Peterson, Steven P.) (Grier, John T.)
Gender differences in risk aversion and expected retirement benefits
1
(Watson, John) (McNaughton, Mark)
Equity returns at the turn of the month
1
(McConnell, John J.) (Xu, Wei)
Black Monday and Black Swans
1
(Bogle, John C.)
Accruals, capital investments, and stock returns
1
(Wei, K.C. John) (Xie, Feixue)
Markets in crisis
1
(Bogle, John C.) (Sullivan, Rodney N.)
Instructor's manual to accompany Baumol and Blinder's economics principles and policy 5th ed
1
(Blinder, Alan S.) (Isbister, John)
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