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Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate…

(Kacker, Manish) (Bruggen, Gerrit H. van) (Lilien,, Gary L.)

Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…

(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)