Found 9 results for your keywords: author=Kamakura, Wagner A. -

Estimating Promotion Response When Competitive Promotions Are Unobservable

1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

1
(Gupta, Sunil) (Kamakura, Wagner) (Lu, Junxiang) (Neslin, A. Scott) (Mason, H. Charlotte)

Household Life Cycles and Lifestyles in the United States

1
(Du, Y. Rex) (Kamakura, A. Wagner)

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

1
(Du, Rex Y.) (Kamakura, Wagner A)

Size and Share of Customer Wallet

1
(Mela, Carl F.) (Kamakura, Wagner A.) (Du, Rex Yuxing)

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation

1
(Mittal, Vikas) (Kamakura, Wagner A.) (Govind, Rahul)

Defection detection: measuring and understanding the predictive accuracy of customer churn models

1
(Mason, Charlotte) (Gupta, Sunil) (Neslin, Scott A.) (Kamakura, Wagner) (Lu, Junxiang)

Household life cycles and lifestyles in the United States

1
(Du, Rex Y.) (Kamakura, Wagner A.)

Estimating promotion response when competitive promotions are unobservable

1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)