Found 46 results for your keywords: author=Keller, Kevin Lane -
Hal. Awal Sebelumnya 1 2 3 Berikutnya Hal. Akhir

Merketing management 14th ed

6
(Kotler, Philip) (Keller, Kevin Lane)

Strategic brand management : building, measuring, and managing brand equity 5th ed

2
(Keller, Kevin Lane)

Marketing management 16 ed

1
(Kotler, Philip) (Keller, Kevin Lane) (Chernev, Alexander)

Using management accounting : a decision case approach

1
(Adams, Steve J.) (Pryror, Leroy J.) (Keller, Donald E.) (Harston, Mary E.)

Investing in innovation: creating a research and innovation policy that works

2
(Branscomb, Lewis M.) (Keller, James)

Marketing management

0
(Kotler, Philip) (Keller, Kevin Lane)

Affect, Framing, and Persuation

1
(Keller, Punam Anand) (Lipkus, Isaac M.) (Rimer, Barbara K.)

Journal of Marketing

1
(Dekimpe, Marnik G.) (Grewal, Rajdeep) (Hult, G. Tomas M.) (Geyskens, Inge) (Echambadi, Raj) (Sridhar, Shrihari) (Sinha, Ashish) (Keller, Kristopher O.) (Ahmed, Sumaiya) (Jindal, Rupinder P.) (Germann, Frank) (Kang, Charles) (Giebelhausen, Michael) (Chun, HaeEun Helen) (Cronin Jr., J. Joseph) (Sarangee, Kumar R.) (Lee, Sangwon) (Kim, Taewan) (Mazumdar, Tridib.)

Financial Accounting Theory : Issues and Controversies

1
(Stephen A.Z.& Keller, Thomas F.)

Strategic brand management, building, measuring, and Managing brand equity 2nd ed

1
(Keller, Kevin Lane)

Branding and brand equity

1
(Keller, Kevin Lane)

Marketing management 12 th

1
(Kotler, Philip) (Kevin Lane Keller)

Nivea: managing a brand hierarchy

1
(Keller, Kevin Lane)

MTV: building brand resonance

1
(Keller, Kevin Lane)

Nike: building a global brand

1
(Keller, Kevin Lane)

Levi Strauss & co.: creating a sub-brand

1
(Keller, Kevin Lane)

Red Bull: building brand equity in new ways

1
(Keller, Kevin Lane)

Dupont: managing a corporate brand

1
(Keller, Kevin Lane)

The California milk processor board: branding a commodity

1
(Keller, Kevin Lane)

Strategic brand management: building, measuring, and managing brand equity

1
(Keller, Kevin Lane)
Hal. Awal Sebelumnya 1 2 3 Berikutnya Hal. Akhir