Found 46 results for your keywords: author=Keller, Kevin Lane -
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Affect, Framing, and Persuasion

1
(Keller Anand Punam) (Lipkus M. Isaac) (Rimer K. Barbara)

Strategic brand management : building, measuring, and managing brand equity 5th

3
(Keller, Kevin Lane) (Swaminathan, Vanitha)

Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…

1
(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)

The “CEO in context” technique revisited: A replication and extension of Hambrick and Quigley…

1
(Bausch, Andreas) (Keller, Tobias) (Glaum, Martin) (Bunz, Thorsten)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Communicators and Innovators in Research and Development Organizations

1
(Keller, Robert T) (Holland, Winford E.)

Strategic brand management : building, measuring, and managing brand equity 3rd ed

3
(Keller, Kevin Lane)

Financial accounting theory issues and controversies 3rd ed

1
(Keller, Thomas F.) (Zeff, Stephen A.)

Stategic brand management : building, measuring, and managing brand equity 4th ed

9
(Keller, Kevin Lane)

Marketing management 13th ed

2
(Kotler, Philip) (Keller, Kevin Lane)

Merketing management 14th ed

6
(Kotler, Philip) (Keller, Kevin Lane)

Strategic brand management : building, measuring, and managing brand equity 5th ed

2
(Keller, Kevin Lane)

Marketing management 16 ed

1
(Kotler, Philip) (Keller, Kevin Lane) (Chernev, Alexander)

Using management accounting : a decision case approach

1
(Adams, Steve J.) (Pryror, Leroy J.) (Keller, Donald E.) (Harston, Mary E.)

Investing in innovation: creating a research and innovation policy that works

2
(Branscomb, Lewis M.) (Keller, James)

Marketing management

0
(Kotler, Philip) (Keller, Kevin Lane)

Affect, Framing, and Persuation

1
(Keller, Punam Anand) (Lipkus, Isaac M.) (Rimer, Barbara K.)

Journal of Marketing

1
(Dekimpe, Marnik G.) (Grewal, Rajdeep) (Hult, G. Tomas M.) (Geyskens, Inge) (Echambadi, Raj) (Sridhar, Shrihari) (Sinha, Ashish) (Keller, Kristopher O.) (Ahmed, Sumaiya) (Jindal, Rupinder P.) (Germann, Frank) (Kang, Charles) (Giebelhausen, Michael) (Chun, HaeEun Helen) (Cronin Jr., J. Joseph) (Sarangee, Kumar R.) (Lee, Sangwon) (Kim, Taewan) (Mazumdar, Tridib.)

Financial Accounting Theory : Issues and Controversies

1
(Stephen A.Z.& Keller, Thomas F.)

Strategic brand management, building, measuring, and Managing brand equity 2nd ed

1
(Keller, Kevin Lane)
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