Found 97 results for your keywords: author=Kumar, Manmohan S. -
1 2 3 4 5 Hal. Akhir

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Custo…

1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

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(Kumar, Piyush)

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

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(Kumar Piyush)

Financial risk management for Islamic banking and finance

3
(Akkizidis, Ioannis) (Khandelwal, Sunil Kumar)

Marketing research 13th ed

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(Aaker, David A.) (Day, George S.) (Leone, Robert P.) (Kumar V.)

Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share

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(Echambadi, Raj) (Jindal, Rupinder P.) (Sangwon, Lee) (Sarangee, Kumar R.)

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

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(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)

My Reflections on Publishing in Journal of Marketing

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(Kumar, V.) (Katsikeas, Constantine S.) (Cote, Joseph A.) (Kannan, P.K.) (Wieseke, Jan) (Bezawada, Ram) (Bolander, Willy) (Schons, Laura Marie) (Kumar, Ashish) (Habel, Johannes) (Alavi, Sascha) (Rishika, Rishika, Janakiraman, Ramkumar) (Mishra, saurabh, Modi, Sachin B.) (Chang, Woojung) (Taylor, Steven A.) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung) (Ploufee, Christopher R.) (Hochstein, Bryan.)

Defining, Measuring, and Managing Business Reference Value

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(Kumar, V) (Petersen, J Andrew) (Leone, Robert P)

Brand Licensing: What Drives Royalty Rates?

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(Kumar, V.) (Kaufman, Peter) (Jayachandran, Satish) (Hewett, Kelly)

Missed chances and unfulfilled hopes: Why do firms make errors in evaluating technological opport…

1
(Kumar, Amit) (Operti, Elisa)

How much does the firm's alliance network matter?

1
(Zaheer, Akbar) (Kumar, Pankaj) (Liu, Xiaojin)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

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(Kumar, V.) (Shah, Denish)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Are Product Returns a Necessary Evil? Antecedents and Consequences

1
(Kumar, V) (Petersen, J. Andrew)

Interaction Orientation and Firm Performance

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(Kumar, V.) (Ramani, Girish)

Multichannel Shopping: Causes and Consequences

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(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…

1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

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(Kumar, V.) (Reinartz, Werner J.)

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)
1 2 3 4 5 Hal. Akhir