Found 53 results for your keywords: author=Lane, Marc J. -
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Strategic brand management : building, measuring, and managing brand equity 5th

3
(Keller, Kevin Lane) (Swaminathan, Vanitha)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Strategic brand management : building, measuring, and managing brand equity 3rd ed

3
(Keller, Kevin Lane)

The Transformation of state socialism : system change, capitalism, or something else?

1
(Lane, David)

Stategic brand management : building, measuring, and managing brand equity 4th ed

9
(Keller, Kevin Lane)

Marketing management 13th ed

2
(Kotler, Philip) (Keller, Kevin Lane)

Merketing management 14th ed

6
(Kotler, Philip) (Keller, Kevin Lane)

Strategic brand management : building, measuring, and managing brand equity 5th ed

2
(Keller, Kevin Lane)

Marketing management 16 ed

1
(Kotler, Philip) (Keller, Kevin Lane) (Chernev, Alexander)

Marketing management

0
(Kotler, Philip) (Keller, Kevin Lane)

Introduction to Business Communication

1
(Quible, Lane K) (Margaret H.J & Hott, Dennis L)

Strategic brand management, building, measuring, and Managing brand equity 2nd ed

1
(Keller, Kevin Lane)

The Reification of absorptive capacity: a critical review and rejuvenation of the construct

1
(Koka, Balaji R.) (Lane, Peter J.) (Pathak, Seemantini)

The Composition of government spending and the real exchange rate

1
(Galstyan, Vahagn) (Lane, Philip R.)

Kleppner's adverising procedure J. Thomas Russell

1
(Russell, J. Thomas) (Lane, W. Ronald)

CEO incentives, innovation, and performance in technology-intensive firms: a reconciliation of ou…

1
(Makri, Marianna) (Lane, Peter J.) (Gomez) (Meija, Luis R.)

Branding and brand equity

1
(Keller, Kevin Lane)

Marketing management 12 th

1
(Kotler, Philip) (Kevin Lane Keller)

Nivea: managing a brand hierarchy

1
(Keller, Kevin Lane)

MTV: building brand resonance

1
(Keller, Kevin Lane)
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