Found 29 results for your keywords: author=Lehmann, E.L. -
1 2 Berikutnya Hal. Akhir

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When S…

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(Lehmann, Donald R.) (Biswas, Dipayan) (Labrecque, Lauren I.) (Markos, Ereni)

The Role of Hubs in the Adoption Process

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(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)

Consumer Behavior and Y2K

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(Lehmann, Donald R.)

Revenue Premium as an Outcome Measure of Brand Equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Metrics for Making Marketing Matter

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(Lehmann, Donald R.)

Managing customers as investments: the strategic value of customers in the long run

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(Gupta, Sumil) (Donald R. Lehmann)

Product management Donald R. Lehmann

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(Lehmann, Donald R.)

Market response to a major policy change in the marketing mix: learning from procter & gamble's v…

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(Ailawadi, Kusum L.) (Lehmann, Donald R. Neslin, Scott A.)

Multigeneration innovation diffusion: the impact of intergeneration time

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(Lehmann, Donald R.) (Pae, Jae H.)

Linking marketing to financial performance and firm value

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(Lehmann, Donald R.)

Marketing research

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(Lehmann, Donald R.)

Choice goal attainment and decision and consumption satisfaction

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(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)

Valuing customers

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(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

Valuing customers

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(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

Product management Donald R. Lehmann, Russell S. Winer

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(Lehmann, Donald R.) (Winer, Russell S.)

Basic concepts of probability and statistics J.L. Hodges, Jr. and E.L. Lehmann

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(Lehmann, E.L.) (Hodges. J.L. Jr.)

Market research and analysis : instructor's manual to accompany Donald R. Lehmann

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(Lehmann, Donald R.)

Market research and analysis Donald R. Lehmann

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(Lehmann, Donald R.)

Basic concepts of probability and statistics J.L. Hodges, Jr. and E.L. Lehmann

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(Hodges, J.L. Jr.) (Lehmann, E.L.)

Market research and analysis Donald R. Lehmann

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(Lehmann, Donald R.)
1 2 Berikutnya Hal. Akhir