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Pengaruh Pengalaman Menonton Short Video Promotion di TikTok terhadap Online Impulse Buying = The…

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(Rizal Edy Halim (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (Rambat Lupiyoadi (Penguji)) (Kevin Marciano Shandyanto)

Studi Perilaku Pembelian Impulsif Konsumen Skincare Pada Brand Garnier di TikTok Shop: Apakah Per…

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(Fandis Ekyawan (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Rambat Lupiyoadi (Penguji)) (Iqbal Alizar F)

Fenomena Impulsive Buying Behavior Konsumen Blind Box: Uji Model S-O-R dan Peran Moderasi Price C…

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(Arga Hananto (Penguji)) (Rambat Lupiyoadi (Penguji)) (Rizal (Pembimbing/Promotor)) (Nindyan Patari Hangganararas)

Analisis Faktor-Faktor yang Memengaruhi Users' Engagement dalam Menonton Virtual Streaming di Ind…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Cristine) (Karto Adiwijaya (Penguji)) (Nissa Ghulma Ratnasari (Penguji))

Pengaruh Showrooming dan Webrooming Terhadap Purchase Intention: Peran Customer Engagement dan Cu…

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(Imam Salehudin (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Anna Amalyah Agus (Penguji)) (Ronni Pangaribuan)

Pengaruh In-store Customer Experience terhadap Customer Satisfaction di OH!SOME Indonesia = The I…

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(Imam Salehudin (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Anna Amalyah Agus (Penguji)) (Dieva Dimitrizya)

Pengaruh Entrepreneurial Competencies, Entrepreneurial Orientation, Entrepreneurial Self-Efficacy…

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(Elok Savitri Pusparini (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Budi Widjaja Soetjipto (Penguji)) (Efendy, Hariyadi)

Pengaruh TOE Factor dan Entrepreneurial Orientation terhadap Social Media-related Performance: Pe…

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(Elok Savitri Pusparini (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Budi Widjaja Soetjipto (Penguji)) (Ningrum, Nilawati Puspita)

Pengaruh Ambideksitas Pembelajaran dan Keterhubungan Jaringan Terhadap Kinerja Inovasi Pada Start…

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(Riani Rachmawati (Pembimbing/Promotor)) (Permata Wulandari (Penguji)) (Rambat Lupiyoadi (Penguji)) (Siregar, Natasya Belinda)

Adaptasi Unified Theory of Acceptance and Use of Technology 3 dan Theory of Reasoned Action dalam…

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(Fandis Ekyawan (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Rambat Lupiyoadi (Penguji)) (Karin Vacirajani)

Pengaruh Video Content Availability Terhadap Word-of-Mouth Intention Platform Over-the-Top (OTT) …

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Aisha Alya Ardhany)

Analisis Pengaruh Location-Based Advertising terhadap Purchase Intention Pengguna Aplikasi GrabFo…

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(Imam Salehudin (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Anna Amalyah Agus (Penguji)) (M. Bintang Rizky Ramadhan)

Analisis Pengaruh Halal Company Identity Terhadap Loyalitas Konsumen (Studi Pada Lawson di Jabode…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Rambat Lupiyoadi (Penguji)) (Nuruddin Asyifa)

Analisis Pengaruh Product Packaging Terhadap Purchase Intention Pada Industri Kosmetik = Analysis…

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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Nadavia Zahra Al’Mahira)

Pengaruh Brand Love dan Peran Mediasi Self Esteem dan Susceptibility to Normative Influences Terh…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Kristine Natalia Lumban Gaol)

Purchase Intention Konsumen Gen Z Terhadap Produk Kecantikan Hijau = Gen Z Consumers Purchase Int…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Rafi Arnaldy)

Analisis Pengaruh Social Media Influencer Attributes terhadap Followers’ Attitude dan Brand Lin…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Hana Ria Ramadhan)

Pengaruh Interaksi Parasosial di Review TikTok: Analisis Aspek Hedonic dan Utilitarian pada gener…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Harya Vandika Daniswara)

Analisis Pengaruh Online Shopping Experience Produk Apparel Terhadap Customer Loyalty Generasi Z …

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(Karto Adiwijaya (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Rambat Lupiyoadi (Penguji)) (Ibrahim Ananda Survijanto)

Menciptakan Pengalaman Live Shopping Yang Immersive Dan Parasosial Bagi Viewers: Analisis Peran G…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Rambat Lupiyoadi (Penguji)) (Andrew Wijayanto)
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