Found 5 results for your keywords: author=Lusch, Robert F. -

Getting Marketers to Invest in Firm-Specific Capital

2
(Lusch, Robert F.) (Griffith, David A.)

Evolving to a New Dominant Logic for Marketing

1
(Lusch, Robert F.) (Vargo, Stephen L.)

General theories, fundamental explanada, and fundamental axioms of marketing

1
(Lusch, Robert F.)

1985 AMA educators' proceedings Robert F. Lusch ...[et.al.]

1
(Lusch, Robert...[et.al.])

Management of retail enterprises Robert F. Lusch

1
(Lusch, Robert F.)