Found 8 results for your keywords: author=Manchanda, Puneet -

Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Dong, Xiaojing)

The Effect of Banner Advertising on Internet Purchasing

1
(Manchanda, Puneet) (Dubé,) (Pierre Jean) (Goh, Yong Khim) (Chintagunta, K. Pradeep)

Temporal Differences in the Role of Marketing Communication in New Product Categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

The Effect of banner advertising on internet purchasing

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Dube, Jean) (Pierre) (Goh, Khim Yong)

Quantifying the benefits of individual-level targeting in the presence of Firm strategic behavior

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Xiaojing Dong)

Temporal differences in the role of marketing communication in new product categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)

Response modeling with nonrandom marketing-mix variables

1
(Manchanda, Puneet) (Rossi, Peter E.)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)