Found 11 results for your keywords: author=McGrath, Mary Ann -

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

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(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

The End of competitive advantage : how to keep your strategy moving as fast as your business

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(McGrath, Rita Gunther)

Market busters: 40 strategic moves that drive exceptional business growth

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(McGrath, Rita Gunter)

Real options reasoning and a new look at the R&D investment strategies of pharmaceutical firms

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(McGrath, Rita Gunther) (Nerkar, Atul)

The entrepreneurial mindset : strategy for continously creating opportunity in an age of uncertai…

1
(McGrath, Rita Gunther) (MacMillan, Ian C)

Relevance and rigor: executive education as a lever in shaping practice and research

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(Tushman, Michael L.) (O\'Reilly, Charles A.) (Fenollosa, Amy) (Kleinbaum, Adam M.) (McGrath, Dan)

No Longer a stepchild: how the management field can come into its own

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(McGrath, Rita Gunther)

The Entrepreneurial mindset : strategies for continously creating opportunity in an age of uncert…

1
(McGrath, Rita Gunther) (MacMillan, Ian)

The Value growers achieving competitive advantage through long-term growth and profits James McGr…

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(McGrath, James)

Manufacturing's new economies of scale

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(McGrath, Michael E.)

McGrath's financial institutions, instruments and markets Chistopher Viney

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(Viney, Christopher) (McGrath, Michael)