Found 6 results for your keywords: author=Monga, Ashwani -

Blending Cobrand Personalities: An Examination of the Complex Self

1
(Monga, Alokparna Basu) (Gesk, Loraine Lau) ()

Fading Optimism in Products: Temporal Changes in Expectations about Performance

1
(Houston, Michael J.) (Monga, Ashwani)

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Fading optimism in products: temporal changes in expectations about performance

1
(Houston, Michael J.) (Monga, Ashwani)

Blending cobrand personalities: an examination of the complex self

1
(Monga, Alokparna Basu) (Lau) (Gesk, Loraine)