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Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …
1
(Danaher, Peter J.) (Dagger, Tracey S.)
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
1
(Bijmolt, Tammo H A) (Risselada, Hans) (Verhoef, Peter C)
Do tenure-based voting rights help mitigate the family firm control-growth dilemma?
1
(Imperatore, Claudia) (Pope, Peter F.)
Setting the tone to get their way: An attention-based approach to how narcissistic CEOs influence…
1
(Tuggle, Christopher S.) (Borgholthaus, Cameron J.) (Harms, Peter D.) (O'Brien, Jonathan P.)
Accentuate the positive? Strategic negativity amid the hazard of high expectations
1
(Titus, Varkey K.) (Parker, Owen N.) (Short, Cole E.) (Nahm, Peter Inho) (Gong, Ke)
Brand Licensing: What Drives Royalty Rates?
1
(Kumar, V.) (Kaufman, Peter) (Jayachandran, Satish) (Hewett, Kelly)
Savings and Wealth in Models with Altruistic Bequests
1
(Lord, William) (Rangazas, Peter)
Bank management and financial services 9th ed
6
(Rose, Peter S.) (Hudgins, Sylvia C.)
Ownership competence: The enabling and constraining role of institutions
1
(Zenger, Todd) (Foss, Nicolai J.) (Klein, Peter G.) (Lien, Lasse B.) (Zellweger, Thomas)
Meta-analysis of the corporate planning–organizational performance relationship: A research note
1
(Hamann, Peter Maik) (Halw, Oliver) (Guenther, Thomas W.)
Money and capital markets : financial institutions and instruments in a global marketplace 10th ed
1
(Rose, Peter S.) (Marquis, Milton H.)
Financial institutions
1
(Rose, Peter S.) (Frser, Donald R.)
Bank management and financial 6th ed
2
(Rose, Peter S.) (Hudgins, Sylvia C.)
The long-term consequences of entrepreneurship: Earnings trajectories of former entrepreneurs
1
(Mahieu, Jeroen) (Melillo, Francesca) (Thompson, Peter)
Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Pr…
1
(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)
the India way: lessons for the U.S.
1
(Useem, Michael) (Cappelli, Peter) (Singh, Jitendra V.) (Singh, Harbir)
an Auto-ethnographic perspective on academic entrepreneurship: implications for research in the s…
1
(Pilegaard, Morten) (Moroz, Peter W.) (Neergaard, Helle)
Understanding the Marketing Department's Influence within the Firm
1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)
Damage from Corrective Advertising: Causes and Cures
1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)
Critical Incidents and the Impact of Satisfaction on Customer Share
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(Verhoef, Peter C.) (Doorn, Jenny van)
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