Found 8 results for your keywords: author=Pieters, Rik -

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Heerde, Harald J. Van) (Pieters G. M. Rik) (Bijmolt H. A. Tammo)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

1
(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

1
(Baumgartner, Hans) (Pieters, Rik)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)

Sales effects of attention to feature advertisements: a Bayesian mediation analysis

1
(Wedel, Michel) (Zhang, Jie) (Pieters, Rik)

New empirical generations on the determinants of price

1
(Bijmolt, Tammo H.A.) (Van Heerde, Harald J.) (Pieters, Rik G.M.)

Why do consumers stop viewing television commercials? two experiments on the influence of moment …

1
(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)