Found 17 results for your keywords: author=Rajendra, Pradana Asyam -

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

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(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…

3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

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(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)

Measuring Marketing Productivity: Current Knowledge and Future Directions

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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Resource allocation as an outcropping of strategic consistency: performance implications

1
(Harrison, Jeffrey S.) (Nargundkar, Rajendra) (Hall, Ernest H.)

Revisiting marketing's lawlike generations

1
(Shenth, Jagdish N.) (Sisodia, Rajendra S.)

Market-based assets and shareholder value: a framework for analysis

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Market-based assets and shareholder value: a framework for analysis

1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

Factors influencing the likelihood of customer defection: the role of consumer knowledge

1
(Srivastava, Rajendra K.) (Capraro, Anthony J.) (Broniarczyk, Susan)

The rule of three: surviving and thriving in competitive markets

1
(Sheth, Jagdish) (Sisodia, Rajendra)

The Antecedents and consequences of customer-centric marketing

1
(Sheth, Jagdish N.) (Sisodia, Rajendra S.) (Sharma, Arun)

Revisiting marketing's lawlike generalizations

1
(Sheth, Jagdish N.) (Sisodia, Rajendra S.)

Determinan Profitabilitas Perusahaan Farmasi di Indonesia dalam Periode Pre Covid dan Peak Covid

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(Rajendra, Pradana Asyam) (Sisdjiatmo Kusumowhido, M.Sc. (Pembimbing/Promotor))

Marketing research text and cases Rajendra Nargundkar

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(Nargundkar, Rajendra)

Analisis Perlakuan Pajak Pertambahan Nilai atas Transaksi Pemberian Discount Usage oleh Perusaha…

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(Christine (Pembimbing/Promotor)) (Rajendra, Sebastian Dhony)