Found 7 results for your keywords: author=Rangan, Srinivasan -

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

1
(Rangan, V. Kasturi) (Narayandas, Das)

How Direct-to-Consumer Brands Can Continue to Grow

1
(Rangan, V. Kasturi) (Schlesinger, Leonard A.) (Corsten, Daniel) (Higgins, Matt)

Marketing management : text and cases

2
(Rangan, V. Kasturi) (Quelch, John A.) (Lal, Rajiv)

Explaining outcomes in competition among foreign multinationals in a focal host market

1
(Rangan, Subramanian) (Drummond, Aldemir)

Implications of the integral approach to quarterly reporting for the post-earnings-announcement d…

1
(Sloan, Richard G.) (Rangan, Srinivasan)

Transforming your go-to-market strategy : the three disciplines of channel management

1
(Rangan, V. Kasturi) (Bell, Marie)

Going to market distribution systems for industrial produc E. Raymond Corey, Frank V. Cespedes an…

1
(Rangan, V. Kasturi) (Corey, E. Raymond)