Found 45 results for your keywords: author=Rao, Akshay R. -
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Commentaries and Rejoinder to "Trade-off Aversion as an Explanation for the Attraction Effect: A …

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(Rao, Akshay R.) (Hedgcock, William) (Bettman, James R.) (Yoon, Carolyn) (Huettel, Scott A.) (Payne, John W.) (Gonzalez,, Richard)

Trade-off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance I…

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(Rao, Akshay R.) (Hedgcock, William)

Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

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(MacInnis, Deborah J.) (Weiss, Allen M.) (Rao, Ambar G.)

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

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(Rao, Vithala R.) (McLaughlin, Edward W.) (Miguel I. Gómez)

Eliciting Preference for Complex Products: A Web-Based Upgrading Method

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(Rao, Vithala R.) (Park, Young) (Hoon) (Ding, Min)

Do Slotting Allowances Enhance Efficiency or Hinder Competition?

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(Sudhir, K.) (Rao, R. Vithala)

The Quality of Price as a Quality Cue

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(Rao, R. Akshay)

Cultural Differences in Consumer Impatience

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(Ng, Sharon) (Chen, (Allan) Haipeng) (Rao , R. Akshay)

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segment…

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(Chung Jaihak) (Rao R. Vithala)

The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others

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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Rao, Raghunath Singh)

Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth

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(Rao, Ramesh K. S.) (Bharadwaj, Neeraj)

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

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(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

East Asian economies : the miracle, a crisis and the future

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(Bhanoji Rao)

The new science of marketing

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(Rao, Vithala R.)

Malaysia development pattern and policy 1947-1971

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(Rao, V.V. Bhanoji)

Do Slotting allowances enhance efficiency or hinder competition

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(Rao, Vithala R.) (Sudhir, K.)

Code and conduct in French cuisine: impact of code changes on external evaluations

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(Durand, Rodolphe) (Rao, Hayagreeva) (Monin, Philippe)

Trade-off aversion as an explanation for the attraction effect: a functional magnetic resonance i…

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(Rao, Akshay R.) (Hedgcock, William)

Rates of return in the Indian private sector

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(Rao, Manohar) (Datta, Ramesh C.)

Eliciting preference for complex products: a web-based upgrading method

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(Rao, Vithala R.) (Park, Young) (Hoon) (Ding, Min)
1 2 3 Berikutnya Hal. Akhir