Found 4 results for your keywords: author=Ratneshwar, S. -

Does It Make Sense to Use Scents to Enhance Brand Memory?

1
(Morrin, Maureen) (Ratneshwar S.)

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

1
(Ziamou, Paschalina) (Ratneshwar, S.)

Does it make sense to use scents to enhance brand memory?

1
(Morrin, Maureen) (Ratneshwar S.)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)