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Interfirm Monitoring, Social Contracts, and Relationship Outcomes

(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

(Rokkan I. Aksel) (Heide B. Jan) (Wathne H. Kenneth)

Interfirm monitoring, social contracts, and relationship outcomes

(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)

Specific investments in marketing relationships: expropriation and bonding efects

(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)