Found 3 results for your keywords: author=Shine, Byung Chul -

Brand Synergy Effects in Multiple Brand Extensions

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(Shine, Byung Chul) (Park, Jongwon) (Jr., Robert S. Wyer)

Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

Predicting intention to purchase counterfeit products : extending the theory of planned behavior

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(Patiro, Shine Pintor S.) (Sabrina o.S. Sihombing)