Found 3 results for your keywords: author=Slotegraaf, Rebecca J. -

The Role of Firm Resources in Returns to Market Deployment

1
(Slotegraaf J. Rebecca) (Moorman Christine) (Inman Jeffrey J.)

Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms

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(Luo, Xueming) (Slotegraaf, Rebecca J.) (Pan, Xing)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

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(Pauwels, Koen) (Slotegraaf, Rebecca J.)