Found 5 results for your keywords: author=Spangenberg, Eric -

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

1
(Voss E. Kevin) (Spangenberg R. Eric) (Grohmann Bianca)

Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

1
(Czellar, Sandor) (Devezer, Berna) (Sprott, David E) (Spangenberg, Eric R)

Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…

1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)

The Importance of a general measure of brand engagement on market behavior: development and valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)