Found 18 results for your keywords: author=Sridhar, Shrihari -

Price Matching by Vertically Differentiated Retailers: Theory and Evidence

1
(Moorthy, Sridhar)

Temporal Differences in the Role of Marketing Communication in New Product Categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Relating Online, Regional, and National Advertising to Firm Value

1
(Sridhar, Srihari) (German, Frank)

Social Influence Effects in Online Product Ratings

1
(Srinivasan, Raji) (Sridhar, Shrihari)

Uphill or Downhill? Locating the Firm on a Profit Function

1
(Mantrala, Murali K.) (Naik, Prasad A.) (Sridhar, Shrihari) (Thorson, Esther)

Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople

1
(Singh, Jagdip) (Ramaswarni, Sridhar N.)

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

Managerial reputation and internal reporting

1
(Sridhar, Sri S.)

Principles of marketing 19th ed

4
(Kotler, Philip) (Armstrong, Gary) (Balasubramanian, Sridhar)

Price matching by vertically differentiated retailers: theory and evidence

1
(Moorthy, Sridhar) (Zhang, Xubing)

Journal of Marketing

1
(Dekimpe, Marnik G.) (Grewal, Rajdeep) (Hult, G. Tomas M.) (Geyskens, Inge) (Echambadi, Raj) (Sridhar, Shrihari) (Sinha, Ashish) (Keller, Kristopher O.) (Ahmed, Sumaiya) (Jindal, Rupinder P.) (Germann, Frank) (Kang, Charles) (Giebelhausen, Michael) (Chun, HaeEun Helen) (Cronin Jr., J. Joseph) (Sarangee, Kumar R.) (Lee, Sangwon) (Kim, Taewan) (Mazumdar, Tridib.)

Marketing models

1
(Kotler, Philip) (Lilien, Gary L.) (Moorthy, K. Sridhar)

Estimating Causal Installed-Base effects:A Bias-Correction Approach

1
(Narayanan, Sridhar) (Nair, Harikesh S.)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

The intellectual structure of the strategic management field: an author co-citation analysis

1
(Nerur, Sridhar P.) (Rasheed, Abdul A.) (Natarajan, Vivek)

Temporal differences in the role of marketing communication in new product categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)

Marketing models Gary L. Lilien, Philip Kotler [and] K. Sridhar Moorthy

1
(Lilien, Gary L.) (Moorthy, K. Sridhar)