Found 9 results for your keywords: author=Tellis, Gerard J. -

Commentaries and Rejoinder to "Does Quality Win? Network Effects versus Quality in High-Tech Mark…

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(Reibstein, David J.) (Tellis, Gerard J.) (Yin, Eden) (Niraj, Rakesh) (Brown, Jennifer) (Shugan, Steven M.) (Ratchford,, Brian T.) (Rossi, eter E.) (Morgan, John)

Does Quality Win? Network Effects versus Quality in High-Tech Markets

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(Tellis, Gerard J.) (Yin,, Eden) (Niraj ,Rakesh)

Drivers of Success for Market Entry into China and India

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(Johnson, Joseph) (Tellis, Gerard)

Indirect Network Effects in New Product Growth

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(Franses, Philip Hans) (Stremersch, Stefan) (Tellis, Gerard J.) (Binken, Jeroen L.G.)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

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(Stremersch, Stefan) (Tellis, Gerard J.)

Technological Evolution and Radical Innovation

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(Sood, Ashish) (Tellis, Gerard J.)

Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

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(Tellis, Gerard J.) (Spann, Martin)

Which ad works, when, where, and how often? Modeling the effects of direct television advertising

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(Tellis, Gerard J.) (Chandy, Rajesh K. Thaivanich, Pattana)

Does Quality win? network effects versus quality in high-tech markets

1
(Tellis, Gerard J.) (Yin, Eden) (Niraj, Rakesh)