Found 6 results for your keywords: author=Tybout, James R. -

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

1
(Roehm, L. Michelle) (Tybout, M. Alice)

Interest Controls and Credit Allocation in Developing Countries

1
(Tybout, James R.)

Kellog on branding: the marketing faculty of the kellog school of management

1
(Alice M. Tybout) (Tim Calkins)

Let the response fit the scandal

1
(Roehm, Michelle) (Tybout, Alice M.)

When will a brand scandal spill over, and how should competitors respond?

1
(Roehm, Michelle) (Tybout, Alice M.)

International returns to scale as a source of comparative advantage : the evidence

1
(Tybout, James R.)