Found 380 results for your keywords: author=Van Breda, Michael -
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Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application

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(Franses, Philip Hans) (Diepen, Merel van) (Donkers,, Bas)

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate…

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(Kacker, Manish) (Bruggen, Gerrit H. van) (Lilien,, Gary L.)

An Integrated Model of Discrete Choice and Response Time

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(Zandt, Trish van) (Otter, Thomas ,) (Allenby, Greg M. ,)

Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance o…

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(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E. M.) (Gielens, Katrijn) (Gucht, Linda M. van de)

Winners and Losers in a Major Price War

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(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

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(Heerde, J. van Harald) (Bijmolt, H. A. Tammo)

New Empirical Generalizations on the Determinants of Price Elasticity

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(Heerde, Harald J. Van) (Pieters G. M. Rik) (Bijmolt H. A. Tammo)

New Empirical Generalizations on the Determinants of Price Elasticity

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(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

Marketing Models and the Lucas Critique

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(Heerde J. van Harald) (Dekimpe G. , Marnik) (Jr William P. Putsis .William)

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

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(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)

Institutional economics : an introduction

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(Groenewegen, John) (Spithoven, Antoon) (Berg, Annette Van Den)

Is the United States a Lucky Survivor? A Hierarchical Bayesian Approach

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(Wachter, Jessica) (Binsbergen, Jules Van) (Hua, Sophia) (Peeters, Jonas)

Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumer…

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(Bagozzi, Richard P.) (Pozharliev, Rumen) (Verbeke, Willem J.M.I.) (Strien, Jan W. Van)

Brand Buzz in the Echoverse

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(Rust, Roland T.) (Heerde, Harald J. Van) (Hewett, Kelly) (Rand, William)

When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…

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(Peres, Renana) (Christophe Van den Bulte)

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Cleeren, Kathleen)

Smart Shopping Carts: How Real-Time Feedback Influences Spending

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(Wansink, Brian) (Ittersum, Koert van) (Pennings, Joost M. E.) (Sheehan, Daniel)

The Evolution of Monetary Instruments and Policy in Spain

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(Browne, Christopher) (Houtven, Leo Van)

The Role of Leaders in Internal Marketing

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(Ahearne, Michael) (Dick, Rolf Van) (Wieseke, Jan) (Lam, Son K.)

Critical Incidents and the Impact of Satisfaction on Customer Share

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(Verhoef, Peter C.) (Doorn, Jenny van)
1 2 3 4 5 Berikutnya Hal. Akhir