Found 6 results for your keywords: author=Venkatesan, M. -

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Custo…

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(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Multichannel Shopping: Causes and Consequences

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(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Performance implications of adopting a customer-focused sales campaign

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(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

An introduction to marketing experimentation methods, applications, and problems M. Venkatesan [a…

0
(Holloway, Robert J.) (Venkatesan, M.)

Strategic sourcing: to make or not to make

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(Venkatesan, Ravi)