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Found 7 results for your keywords: author=Yeung, Bernard -

Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…

1
(Yeung, W. M. Catherine) (Jr, S. Wyer Robert)

Value - enhancing capital budgeting and firm-specific stock return variation

1
(Durnev, Art) (Morck, Randall) (Yeung, Bernard)

Corporate governance and risk-taking

1
(Yeung, Bernard) (John, Kose) (Litov, Lubomir)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

RFM and CLV: using iso-value curves for customer base analysis

1
(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)

Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…

1
(Wyer JR., Robert S.) (Yeung, Catherine W.M.)

Confidence : transform the way you feel so you can achieve the things you want

1
(Yeung, Rob)
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