Found 10 results for your keywords: author=Zeithaml, Valarie A. -

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Driving customer equity: how customer lifetime value is reshaping corporate strategy

2
(Rust, Roland T.) (Valarie A. Zeithaml)

Service marketing : integrating customer focus across the firm

1
(Zeithaml, Valarie A) (Bitner, Mary Jo) (Gremler, Dwayne D.)

Measuring organizational knowledge: a conceptual and methodological framework

1
(King, Adelaide Wilcox) (Zeithaml, Carl P.)

Services marketing : integrating customer focus across the firm

5
(Zeithaml, Valarie A.) (Bitner, Mary Jo) (Gremler, Dwayne D.)

Services marketing : integrating customer focus across the firm

11
(Zeithaml, Valarie A.) (Bitner, Mary Jo) (Gremler, Dwayne D.)

Service marketing Valarie A. Zeithaml, Mary Ja Bitner

1
(Zeithaml, Valarie A.) (Bitner, Mary Ja)

Services Marketing : Integrating Customer Focus Across the Firm

1
(Zeithaml, Valarie A)

Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner

0
(Zeithaml, Valarie A.) (Bitner, Mary Jo)

Services marketing : an active learning resource guide Lauren K. Wright, Mary Jo Bitner [and] Val…

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(Wright, Lauren K.) (Zeithaml, Valerie A.)