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Analisis Faktor Penentu Adopsi dan Niat Keberlanjutan Pengguna Aplikasi Health and Fitness Selama Pandemi Covid-19 di Indonesia
Health and fitness applications are a form of technology that is widely used to facilitate users to exercise, regulate their diet, also easily track their activities and exercise progress. Along with calls for exercise and living a healthy lifestyle as important things to do during the Covid-19 pandemic, the use of health and fitness applications both in Indonesia and globally has also experienced a rapid increase. This increase is certainly a positive thing for health and fitness application developers, but the problem is that the use of health and fitness applications often does not last long and lasts a short time which is not an ideal condition for the developers. For this reason, this study wants to find out the factors that encourage users to use health and fitness applications during the Covid-19 pandemic in a health perspective using the Health Belief Model (HBM) as well as knowing the intention to continue using health and fitness applications afterward by integrating HBM with ECM-IM (Expectation Confirmation Model-Investment Model). This research was conducted on 402 respondents who are active users of health and fitness applications in Indonesia through questionnaires distributed online. Data analysis was carried out using the Structural Equation Modelling method. The results of this study found that perceived severity, perceived susceptibility, and self-efficacy in the HBM significantly affected the adoption or confirmation of health and fitness applications, but were further associated. with ECM, perceived susceptibility is not related to perceived usefulness. Regarding continuance intention, perceived usefulness and satisfaction from the ECM framework have no effect on continuance intention. Continuance intention is instead more predicted by commitment from IM. Through IM, satisfaction and investment size have a positive impact on commitment, which in turn affects continuance intention.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12713 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia., 2021 |
|---|---|
| Edisi | - |
| Subjek | Health Commitment Mobile Application Continuation Intention Health and Fitness Application |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 280 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |