UNIVERSITAS INDONESIA
IMPACT OF BRAND FAMILIARITY,
INFORMATION QUALITY,
INVOLVEMENT ON BRAND'S
SOCIAL MEDIA, AND ATTITUDE
TOWARD BRAND'S SOCIA...
SKRIPSI
FAKULTAS EKONOMI DAN BISNIS
2025

Skripsi

Impact of Brand Familiarity, Information Quality, Involvement on Brand's Social Media, and Attitude Toward Brand's Social Media on Future Purchase Intention: a Case Study of Somethinc's Instagram Follower in Jakarta

Dampak Keakraban Merek, Kualitas Informasi, Keterlibatan Pada Media Sosial Merek, dan Sikap Terhadap Media Sosial Merek Terhadap Niat Beli Masa Depan : Studi Kasus Pengunjung Instagram Somethinc di Jakarta

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Ketersediaan

Call NumberLocationAvailable
S 15407PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Kelas Khusus International Fakultas Ekonomi dan Bisnis Universitas Indonesia
Edisi-
SubjekSocial media
Brand familiarity
Online marketing
Digital Marketing
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikvi, 57 p. : il. ; 30 cm.
Info Detail SpesifikSkripsi
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data